The Wiserhood

Right now I am supposed to be writing a media analysis on a sample of communication from traditional mass media to depict gender in some theoretical interesting way. I have decided to use a certain Molson Canadian commercial because of the various appealing stereotypical aspects it displays... blah blah, so on and so forth. However, I just wanted to give a shout out to this particular commercial that I considered using and it definitely has become one of my favourites. It's the Gerry Dee Wiser's ad. First of all he's a funny guy and secondly he's in an awesome whiskey ad! What more could you ask for? Check it out: